Event Planning isn’t the most glamorous gig, but this website and the Involvement Center staff are here to shed light on the small details of such a big picture responsibility. When done correctly (and even with a few mistakes thrown in) an event that is enjoyed by a group, no matter how big or small, is one of the most rewarding feelings. If you would like more information on any of these topics (specifically contracting entertainment) please email Emily Ascher at: email@example.com!
What are the basics to any event?
• Ask Critical Questions
• Logistical details
• Marketing Your Event
• Debrief and Evaluate
When you begin planning an event, it all starts with your organization, group or team members. It is important to ask some critical questions:
- Does the the mission of your organization support sponsorship of an event?
- Is their enough support within your student organization to plan an upcoming event?
- What type of event will this be?
- Do you have enough time to plan this event?
These are all really important questions to ask as a group. It is important to begin the planning of your event with open eyes, as the rest of planning won’t be successful without an honest start! Then the real planning begins...
Random Acts of Marketing
There are a few “go to” marketing gimmicks, but be sure to think outside of the box.
- Facebook has several ways to integrate with marketing an event. Donate your status to for the day of &?“Tag” your page, event in your status. Or buy a Facebook ad. You’d be surprised at the number of clicks you get. Market on Unique Items
- Are you showing Bad Teacher, where the movie poster highlights an apple... work with dining services to advertise with stickers on cafeteria fruit. Print custom coffee sleeves for your lecture series. Hand out buttons for your cause, including details of the eventtra Credit
- Think through the majors, classes and then professors that would be willing to offer extra credit for attendance at your event! Use your resources
- Work with campus reservations to secure a display case, chalking, poster and table tent advertising. Don’t forget to create your event on OrgSync so that it can be submitted on the campus wide calendar!
- Sometimes the addition of funny hats or costumes while tabling on campus or attending other organization’s meeting will help make your event memorable.
So, your event is done, now you need to ensure that you can learn as much from this event as possible in order to plan for even greater successes for your future events. You need to honestly and critically evaluate the good AND bad of your most recent event, and as soon as possible. Discuss not only your efforts in regards to the event, but also the venue, service providers or band/speakers/guests who were a part of the event. Be sure to recognize them after the event by sending a thank you!
In addition to your own evaluation of the event, it is important to allow others to evaluate the event. Survey others through OrgSync, a Facebook pool or mass emailing. As in group evaluation, not only ask others to evaluate your actions, but the experience at the venue, with the particular set-up and exact performance. Be sure to offer up at least one open ended question in request for more information and allow evaluators to offer ideas for future events.